Future Roots
Steven Sashen: Barefoot Movement, Bootstrapping & Why Support Makes You Weaker | Future Roots
39:31
Steven Sashen (Co-founder & CEO, Xero Shoes) joins Emiliano Gutiérrez on Future Roots: conversations with the people building what's next.
Steven explains why overstriding and cushioned shoes work against your body, and why support makes your feet weaker. He walks through bootstrapping Xero Shoes from a DIY sandal kit to around $68M a year on content and word of mouth, Shark Tank, cash…