Castuner

Manual Focus

James Vickers, Manual Focus

James Vickers and Hannah, the Manual Focus AI expert, talk through each article from the Manual Focus blog: what changed in AI and search, what it means for marketing teams, and the jobs you can hand to AI this month. Both voices are AI-generated from our own scripts.

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Episodes

32 episodes

  1. What the first ChatGPT ads returns study means for paid teams 7:24
  2. What the shared AI training opt-out means for brand websites 8:09
  3. The WattPlan messaging house, how we built it and what it does 9:02
  4. Reddit plans a logged-in-only site, what it means for marketers 7:14
  5. Go-to-market automation, a basics guide with Claude and Apollo 32:52
  6. What ads in Google's AI Mode mean for UK paid search teams 7:02
  7. What is marketing, a basics guide from market fit to SOSTAC 42:55
  8. What Google's AI review summaries in ads mean for UK brands 7:05
  9. Meta's crawling terms delay, what UK advertisers should do now 7:46
  10. What SISTRIX's 96,418-URL citation study means for GEO work 7:45
  11. What Anthropic's Claude Duet agent means for marketing teams 6:19
  12. What ChatGPT Ads' automatic rewrites mean for UK advertisers 7:51
  13. Manual Focus Light Meter, measuring which brands AI recommends 7:26
  14. Which indoor cycling brands does AI recommend in the UK? 7:38
  15. Above the line vs below the line marketing, explained 12:04
  16. What Meta's new crawling terms mean for UK advertisers 7:40
  17. Owned, paid and earned media, explained 12:09
  18. PR 101, a basics guide to public relations 12:26
  19. SOSTAC explained, a basics guide to marketing planning 11:58
  20. Strategy vs campaign vs creative vs execution, explained 11:54
  21. The three layers of AI, a basics guide for marketers 11:57
  22. What Google's new AI Mode links mean for brand websites 8:27
  23. Meta and TikTok AI ad tools from Advertising Week, a UK guide 7:44
  24. What ChatGPT's GPT-6 Intelligent UI means for marketing teams 7:37
  25. AI Overviews hit 82% of tracked brand searches in September 6:38
  26. Lightspeed's AI shopping study and what smaller brands should do 7:16
  27. What Adobe's AI shopping forecast means for Black Friday 6:31
  28. What ChatGPT Ads on Shopify means for UK ecommerce brands 6:09
  29. What the CMA's AI choice screen plan means for UK marketers 6:20
  30. The citation moved off the page 6:31
  31. The 90-day AI integration plan for marketing leaders 7:11
  32. What Google Ads channel prioritisation means for paid teams 7:36