Human Cloud

Software with a Service: Tom Of Hive 25 on why the Best Workforce Tech Comes with Humans Behind It

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Pure SaaS had its moment. In a world where anyone can vibe code a front end over a weekend, the software is becoming commodity. What becomes scarce — and valuable — is domain expertise, real customer relationships, and knowing which problems actually matter. Tom Pammenter spent 15 years supplying freelancers in UK broadcast and production. He built Hive 25 to fix the chaotic middle that every…