Startups Decoded
Ep#65: The Identity Problem Behind Most Startup Brands — Jill Smith.
50:51
Most founders think branding is about what they look like. Jill Smith says it’s about how you behave, and most brands have no idea who they actually are.
Fix that first. Everything else follows!
Andy Walsh sat down with Jill Smith, CEO of Iris, one of the US’s most respected integrated brand and demand agencies, to unpack what actually makes a brand stick.
This isn’t a conversation about…