Startups Decoded
EP#90: Why Most Founders Lose the Room Before They Walk In. Rob D. Willis
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Rob D. Willis once earned €3.50 for a three and a half hour walking tour of Berlin. He knew more history than most guides on the street, and that was the problem. The guides making real money told fewer facts and more stories, so Rob opened a spreadsheet, tracked every tour, and spent 3,000 tours and 100,000 people working out what moves a crowd to act.
His take will sting if you've spent weeks…