TechShift

How to Turn Podcast Research into a Weekly Audio Briefing

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A useful podcast interview can run for an hour. The part your team needs may take two minutes to explain.

A weekly audio briefing gives colleagues a way to catch up between meetings or on a commute. A short written companion keeps the sources easy to check.

For marketing, PR, and research teams, the work is mostly editorial: choose a question, find relevant passages, and explain what they…