TechShift
From Podcast Appearances to Music Releases: A Cross-Platform Promotion Strategy
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An independent musician spends months recording a single and promoting it on social media. The song arrives on Spotify, friends repost, and excitement fades.
Two weeks later, a podcast interview goes live. It's a good conversation, but the marketing team doesn't connect it to the release campaign.
This illustrates a common problem: podcast appearances, streaming releases, and social campaigns…