Edge
Winner, Winner: The Chicken McNugget Story
32:48
In March 1980, McDonald’s put a new item on the menu at 15 restaurants in Knoxville. Within weeks, Chicken McNuggets made up 20% of sales at those stores.
The success looked instant, but the story behind it spans three decades. It starts in 1948 with a contest to breed a meatier chicken. Today the McNugget brings in nearly $15 billion a year in system-wide sales. Read the full issue, with…