Repeat Purchase

Black Friday Sales Strategy Part 2

15:21

Black Friday Sales Strategy Part 2

Run your sale too long, and shoppers hesitate. Make it too complicated, and they leave. In Part 2, Brooks and Corey Reid, on/Sight’s Chief Growth Officer, explain how to plan a Black Friday and Cyber Monday sale that’s short, simple, and urgent.

In this episode:

When to start: why the strongest window runs from the Monday of Thanksgiving week through Cyber…