Breakdowns & Blockbusters
How Product Placement Took Over Movies
11:50
Product placement in movies has gone from E.T. featuring Reese’s Pieces after M&M’s turned Spielberg down to Heineken reportedly paying $45 million for James Bond to drink beer in Skyfall instead of his signature martini. This video breaks down how Back to the Future almost swapped the DeLorean for a Ford Mustang, how Man of Steel made $170 million from promotional partners before release, and…