Build it or Kill it
Wilder Brooks
Build It or Kill It is a business experiment podcast where we take one startup idea at a time and tear it apart before anyone wastes a year building it.
Each episode investigates the market, customer pain, competition, pricing, startup costs, margins, distribution, technology, operational complexity, scalability, and realistic paths to profitability.
Some ideas survive.
Some need to pivot.
Some deserve to die immediately.
The goal isn’t startup hype. It’s learning how to evaluate opportunities like an entrepreneur before risking serious time or money.
From AI businesses and online services to local companies, software, marketplaces, e-commerce, media, and unusual niche businesses, we ask one question:
Would we actually build this?