Beyond the Bottle
Bryan Weisberg
Making great whiskey is only half the job. Beyond the Bottle is a podcast for the craft distilling industry about the other half: everything it takes to turn what's in the bottle into a brand people remember, buy again, and take home with them.Your host is Bryan Weisberg, founder of Thousand Oaks Barrel Company and DistilleryStore.com. For nearly twenty years Bryan has walked the floors of the major craft distilling trade shows, visited distilleries across the country, and worked alongside the people building this industry. If you've been in craft spirits for any length of time, there's a good chance your paths have crossed.That front-row seat is the reason for the show. Over two decades Bryan has watched people arrive at a trade show with nothing but an idea for a distillery and come back a few years later with a thriving brand. He has also watched genuinely talented distillers make outstanding whiskey and still struggle to turn it into a successful business. Beyond the Bottle exist