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How Barilla Became One Of the World's Most Successful Brands | Guido Barilla
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This week I hit the course with Guido Barilla, Chairman of the Barilla Group, to talk about the principles behind one of the world’s most successful family-owned brands.We discuss leadership, family business, the biggest mistakes he’s made, why Barilla has stood the test of time, what golf has taught him about business, the company’s Formula 1 partnership, and the advice he’d give to the next…