Prime Perspectives
Luca Büürma
Most business content tells you what happened. Prime Perspectives shows you how, with enough specificity to actually use it. You get sharper at the craft you run, and broader at everything around it.Long-form conversations across e-commerce, SaaS, marketplaces, DTC, retail, agencies, and the creator economy. Every episode puts you in the room with the operators, founders, and leaders hands-on building today's most interesting digital businesses. What they actually did, how it works, what went wrong, and what they'd do differently.Every guest is a practitioner who earned their topic: they built it, ran it, or fixed it themselves. Each episode takes one of those things and follows the depth of their experience into how it actually works. At least once, that expertise gets drawn out and made visual rather than left abstract: an operating model, an org structure, the margin math, a channel strategy, a decision framework. Transferable, not just described.Not inspiration. Not origin stori