PPC.co
PPC.co
Paid search and paid social judged on profit rather than platform dashboards. Bidding structure, account architecture, creative testing, incrementality, audience strategy, and the budget conversations that decide whether a channel survives the quarter.Every episode takes a single decision a paid media manager is weighing — consolidate campaigns or split them, trust the platform's attribution or not, kill a channel or fund it properly — and reasons it out loud. It's written for the person who has to defend the spend, not the person who read a case study about it. Five or six minutes an episode. No guest interviews, no vendor pitches.Topics include account structure and campaign consolidation, smart bidding and where it misleads, creative testing cadence, audience and exclusion strategy, incrementality and geo tests, landing page alignment, budget pacing, and defending spend to finance.Produced by PPC.co, paid search and PPC management. Full details, services and further reading at