B2B Orchestration
You Don't Need a Name to Know What They Want: Rethinking B2B Data Enrichment
6:40
Got something to say to this podcast? Send a voicemail, and you might hear yourself on the next episode!
This episode tackles a question every B2B marketer eventually runs into: now that we've automated away the friction of asking prospects for firmographic data, what are we actually doing with everything we've collected?
The conversation opens with a callback to the old days of progressive…