Impact Pricing

Stop Asking AI "What Should I Charge?" with George Boretos

27:51

George Boretos is the founder and CEO of FutureUp, where he helps companies uncover hidden revenue and margin opportunities through AI, predictive analytics, and pricing science.

In this episode, he explains why AI can't simply tell you what to charge, how machine learning can uncover pricing opportunities, and why competitor pricing data can sometimes make your model worse.

Why You Have to…