The Business Code
Why People Pay More to Save Time | The Economics of Convenience
59:30
Why are some customers willing to pay more for something that simply saves them time?
In this episode of The Business Code, Ethan Brooks explores the economics and psychology of convenience and explains why customers don't always choose the cheapest option. Sometimes, they choose the option that removes the most unwanted time, effort, waiting, searching, or mental work.
Every purchase has more…