The Business Code
Why Customers Abandon Carts Even When They Want to Buy | The Psychology of Checkout
1:02:17
Why would a customer add a product to their cart, reach checkout, and then leave without buying even when they still want the product?
In this episode of The Business Code, Ethan Brooks explores the psychology of cart abandonment and what happens when customer intention meets the reality of completing a transaction.
Adding a product to a cart doesn't necessarily mean a customer has decided to…