Advisor Elevated
Picking a Niche Doesn't Mean Turning People Away. Market to One Audience Without Losing the Rest
42:28
Niching feels like turning away business, but for most advisors it's really a loss aversion problem, not a niching problem. In this episode, we break down umbrella niching so you can market to a specific audience without narrowing who you're actually allowed to serve.
We cover why advisors resist the word "niche," how to build your own umbrella positioning statement, the real difference between…