MossNET
Art of Pursuit: How Pricing Changes The Way People See Your Business
28:51
Your price does more than determine what you earn. It tells people what to expect from your business.
In Episode 10 of Art of Pursuit, we explore how pricing shapes perception and influences the kind of customers a business attracts. From gas stations and cigarettes to photography and specialty products, we look at how different price points create different expectations, and why premium…