Delta Dispatch
Is There Brand Loyalty in THC Beverages?
29:57
Jon Halper (Top Ten Liquors) and Kate Bernot (Feel Goods Insights) ask whether THC beverages have brand loyalty yet, in a workshop session at CannaBev Summit 2026. Jon compares the category with spirits and light beer, where a Tito's or Coors Light drinker who can't find the brand goes to another store, and says no THC brand has reached that kind of national status. Kate explains the Feel Goods…