Enduring
Axe Brand: The Little Green Bottle That Traveled the World
15:22
If you grew up in an Asian family, you know this smell. Axe Brand Medicated Oil — 斧標驅風油 — the little square green bottle with the arm-and-axe logo, has sat in medicine cabinets across Asia for nearly a century. Leung Yun Chee, a silk trader from Shunde, founded the company in Singapore in 1928 with a formula the company's founding story says came from a German doctor. The modest 1930s, the…