Enduring
Hoshino Resorts: The 110-Year-Old Inn That Reinvented the Ryokan
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In 1991, Yoshiharu Hoshino came home to Karuizawa to run his family's 77-year-old hot spring inn. Within months, his own family fired him. Four years later he was back — and he did the unthinkable: he shut the family inn down for a decade, tore it to its foundations, and rebuilt it as HOSHINOYA Karuizawa, a luxury eco-resort. Then he took that playbook on the road, reviving dying ryokans across…