Enduring
Faber-Castell: The Pencil That Refused to Die
15:31
For two hundred and sixty-five years, one family has made the pencil — and kept making it better. Faber-Castell's story runs from a cabinet maker's workshop in 1761 through the invention of the hexagonal pencil, the first trademark law, two world wars, the ballpoint invasion, and a climb to the premium top of the market. The green Castell 9000 still comes off the line today, more than two…