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From the Ground Up

Heidi Ellsworth and Karol Weyman

Join OutdoorCoffeeShop™ podcast series, From The Ground Up, as we open up conversations about what is top of mind for outdoor professionals and the overall industry right now! Listen to this podcast to hear a conversation with special guests from the industry in a Q&A format. Pour a cup of coffee and listen to best practices and advice from a variety of business and industry experts.

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Episodes

39 episodes

  1. IRE 2027: Exteriors Take Center Stage 26:21
  2. H&C Pro Series : Professional Concrete Solutions That Last 20:39
  3. Building Resilience in the Trades 43:28
  4. From Paper to Profit: Digital Sales That Close 56:21
  5. Mapping the Digital Customer Journey 25:13
  6. AquaStar's Golden Ticket: A Backstage Pass to Innovation 19:18
  7. Outdoor Living Takes Center Stage 24:59
  8. Hardscape North America: Connecting the Industry 31:30
  9. From Pool Deck to Patio 1:00:43
  10. Dive Into Better Service 19:58
  11. Pricing Stability: A Competitive Advantage for Pool Contractors 25:00
  12. Contractor Compliance Updates 27:58
  13. Smart Watering for Every Season 56:04
  14. Pump Pad Efficiency and Your Bottom Line 45:14
  15. Waterproofing Beyond the Surface 31:03
  16. Smarter Finances for Customers 27:35
  17. Turf Intelligence in Action 24:34
  18. Concrete Techniques for Stunning Hardscapes 48:39
  19. Strong Starts With ConcreteReady 27:01
  20. Winning Construction Disputes Without the Courtroom 25:34
  21. Jobsite-ready Hardware 37:22
  22. The Post-winter Protection Playbook 43:17
  23. Cost-efficient Solutions for Concrete Surfaces 26:11
  24. Built to Hold: Fasteners That Matter 26:21
  25. Building a Connected Future for Outdoor Living 52:08
  26. Legal Landmines: Protecting Profits in 2026 33:40
  27. Precision Weather and the Future of Outdoor Work 24:59
  28. Safety Beyond the Standard: Rethinking Weather Risk 25:40
  29. Tough Beauty Outdoors 22:35
  30. OCS Influencer Rob Murray - January 2026 3:46
  31. Leading Water Safety Through Smart Innovations 44:24
  32. Outdoor Operations and Strategies for Success 27:53
  33. Marketing Insights for Exterior Pros 31:44
  34. Heritage Takes the Irrigation Stage 12:51
  35. Growing Greener Communities 24:42
  36. Contracts, Safety and Compliance: What Contractors Face Today 24:49
  37. Heritage's Commitment to the Outdoor Trades 26:18
  38. Dive into the 2025 International PSP/Deck Expo! 20:55
  39. Welcome to From the Ground Up - The Next Big Thing in Outdoor Living 27:57