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What a Bad Return Policy Really Costs DTC Brands Beyond the Refund
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Most brands measure the cost of ecommerce returns by the refund alone, missing the support hours, lost loyalty, and warehouse drag that never show up in that number. A return that looks cheap on paper often costs more once manual review, a frustrating shopper experience, and restocking work are factored in, which is why more operators are starting to price out the whole picture instead of just…