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As Order Volume Grows, Manual Return Review Turns Into a Liability
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Most brands don’t notice the shift from a staffing problem to a technology problem until their return queue is already backing up. The return apps that worked fine at a smaller order volume need to be reliable when that volume increases. The instinct is usually to hire rather than automate. For a growing brand, that instinct quietly gets more expensive every quarter that it goes unexamined. See…