Creative x Tech
What Gaming Understands About Engagement That Advertising Doesn't
20:17
In this episode of Creative x Tech, host Dan Mouradian of Innovid sits down with Devon Taylor, SVP of Gaming Strategy at Klick Health, to break down why gaming is the ultimate medium for human engagement. They explore how brand marketers can move past outdated gaming stereotypes to build meaningful, long-term consumer equity.
Gaming Beyond the Channel: Why gaming should be treated as an…