B2B Effectiveness
The Buyer-Seller Fit Model - What is it & How to Measure it | B2B Effectiveness - Episode 10
1:03:29
Twenty years ago, Dale W. Harrison built a system that de-anonymized roughly 90% of website traffic down to a named individual, then checked his scoring model against what actually happened next. The result: each of his two buckets — “likely to buy” and “not likely to buy” — was only about 60% correct. A small, genuine improvement over a coin flip, not the confident precision the intent data…