B2B Effectiveness
The Next-Gen MQL | Episode 6 - B2B Effectiveness
1:00:11
Take every account your company has ever closed-won, upload the list to an ad platform, and ask it to find more companies that look just like them. Here's the uncomfortable part: every one of those accounts almost certainly has vowels in its name too. That's the opening argument in this solo episode, where Dale W. Harrison lays out why most B2B lookalike modelling, lead scoring, and “intent…