Tailwind
Tailwind ~ Joe Ippolito ~ Principal @ Topline Performance Solutions Inc.
36:26
Joe joins Tailwind for a conversation on cold calling, prospecting mindset, and how to keep the prospect’s guard from going up the second they answer the phone. We talk about why bad prospecting does not prove prospecting is dead, how to combine calls, voicemail, email, and LinkedIn into a real system, why the goal of a prospecting call is not to sell but to uncover a problem and book a meeting,…