Tailwind
Todd Twete ~ Sales Xceleration
32:53
Todd Twete joins Tailwind for a practical conversation about measuring prospecting from the top of the funnel down to revenue. He explains why the old three-touch idea has given way to an eight-touch average, how multichannel outreach changes conversion, why single-channel math can become unrealistic fast, and how leaders can swim upstream from revenue goals to see whether top-of-funnel activity…