Tailwind
Tailwind ~ Kenneth Gumbiner ~ President @ K&M Gumbiner Sales Consulting, LLC
32:10
Kenneth Gumbiner joins Tailwind for a conversation on value proposition, founder-led sales, and building a real sales operating system for small and midsize businesses. We talk about why many companies struggle because they cannot clearly explain the problem they solve, how value proposition connects to ICP, persona, messaging, profit, and process, why founders need to work on the business…