Tailwind
Tailwind ~ John Noonan ~ President @ Growth Plan Partners
32:46
John Noonan joins Tailwind for a conversation on why founder-led companies often hit a revenue wall and what it takes to build a sales organization that can scale beyond the owner. We talk about documenting a repeatable sales process, narrowing the ICP instead of “shooting at anything that moves,” building a sales playbook around clear value propositions and competitive differentiation, and…