Tailwind

Tailwind ~ Nicole Vorkapic ~ Owner/CEO @ Group E & Company

37:14

Nicole Vorkapic joins Tailwind for a conversation on hiring salespeople, defining the role clearly, and building a stronger ramp plan for new reps. We talk about why the job description needs to match the actual selling motion, how hunter and account management roles require different profiles, why small business owners should prioritize proven sales ability over deep product knowledge, and how…