Tailwind
Tailwind ~ Shirley Hayden ~ Fractional VP of Sales/CRO with Sales Xceleration
25:55
Shirley Hayden joins Tailwind for a conversation on defining your ideal client profile and building the sales process needed to make it actionable. We talk about why ICP goes beyond firmographics to include buyer personas, psychographics, buying triggers, and disqualifiers, how companies can use their existing customer data and CRM activity to identify patterns, and why different buyers inside…