Tailwind
Brian McDevitt ~ Sandler Denver by Achievement Dynamic
25:49
Brian McDevitt joins Tailwind for a practical conversation about turning referrals into a consistent sales behavior. He explains why “introduction” is often a better word than “referral,” how specific names and relationship silos make the ask easier, when to ask for introductions, and why referrals can become one of the highest-leverage ways to build pipeline when sellers pair behavior,…