Tailwind
Matt Nettleton ~ Sandler DTB
29:43
Matt Nettleton joins Tailwind for a practical conversation about outbound in an inbound world: why waiting for leads is not a sales strategy, how sellers can work backward from revenue goals into leading behaviors, why prospecting validates ICP and messaging, how teams should test voicemail and cold call approaches, and why person-to-person trust matters more as AI makes selling more efficient.