Tailwind
Tailwind ~ Claire Mayweather ~ President & Owner @ Sandler Training by Sales Success Solutions, LLC
29:29
Claire Mayweather joins Tailwind for a conversation on objection handling and why many objections should be prevented long before the proposal. We talk about how stronger discovery can surface price concerns, time and resource commitments, decision-makers, competition, timing, and willingness to change earlier in the sales process, why sellers should lean into difficult questions instead of…