Tailwind
Tailwind ~ Lowell Price ~ Chief Sales Officer with Chief Outsiders
30:28
Lowell Price joins Tailwind for a conversation on strategic account prospecting and why the SDR playbook does not work the same way for complex enterprise accounts. We talk about the difference between volume-based outreach and account-based selling, why strategic AEs need to treat each target account as a “market of one,” how to select the right accounts, build multi-threaded relationships, use…