Tailwind
John Buckner ~ Insightful Selling
32:19
John Buckner joins Tailwind for a practical conversation about prospecting, persistence, and why great work alone is not enough to grow a business: how owners need to keep surveying for new customers, why prospecting is really a process of choosing promising territory, how sellers can reframe rejection as yield, and why the people who keep digging are the ones most likely to find gold.