Tailwind

Tailwind ~ Alana Nicol ~ Owner/President @ Gerry Weinberg & Associates/Sandler Training

29:10

Alana Nicol joins Tailwind for a conversation on referrals, introductions, and how sellers can more intentionally turn their existing network into a source of new opportunities. We talk about why warm introductions tend to convert better than cold outreach, the “20/60” rule for identifying the part of your network most likely to help, why asking for an introduction feels easier than asking for a…