Emerging
How India Can Turn Culture Into Power
39:19
India produces more films than any other country and turned cricket into a multi-billion dollar sport. And yet its cultural exports haven’t found a strong global audience. In this episode of Emerging, Haslinda Amin sits down with JioStar’s Uday Shankar to discuss whether India can replicate the soft power success of places like South Korea and China. We have a special Bloomberg subscription…