Car Coach

Ross North

Car Coach is your inside line on how dealerships really work, how to buy and own vehicles smarter, and how the modern auto business keeps the lights on. Hosted by a senior multi‑store dealership executive, each episode pulls back the curtain on what happens behind the sales tower, in the F&I office, and in the service drive.

You’ll learn how pricing, trade appraisals, and incentives actually come together, what impacts your payment, and how dealers think about profit, discounts, and “the deal.” We break down common myths about buying new vs. used, leasing vs. financing, extended warranties and protection packages, and what really matters when you’re comparing offers.

For current and aspiring industry pros, we go deep on the playbook of running a successful store: KPIs that drive performance, lead management, inventory strategy, and building a high‑accountability sales and service culture. For everyday drivers, every episode includes clear takeaways you can use the next t