Reframe First
Paul Bauman, CEO of Vino Virginia | The Future of Wine Tourism & Experience-Driven Travel
42:04
In this episode, Paul Bauman, CEO of Vino Virginia, shares how wine tourism is evolving beyond traditional tours into immersive, experience-driven travel. We discuss the shift toward personalization, the impact of AI on booking behavior, and how changing consumer habits—like reduced alcohol consumption, are reshaping the industry. Paul also breaks down how Vino Virginia is building scalable,…