Reframe First
Anthony Enrico, Founder & CEO of LeanScale | Sales Teams Harvest Demand, They Don't Create It
47:59
In this episode of Reframe First, Oleksij Rak talks with Anthony Enrico, founder and CEO of LeanScale, a full-stack go-to-market operations company that runs sales, marketing and AI operations for venture-backed B2B SaaS companies from Series A up to over $500M in ARR. Anthony explains why the most common go-to-market mistake he sees is hiring salespeople before the demand exists — a mistake he…