Breaking Bread
What Do Buyers Really Want? Behind the Shelves of Ocado with Lucy Silver
54:01
Few people see as much of the UK food industry as Lucy Silver. Over 20 years across Tesco, Compleat Group, and now Ocado, she has navigated every twist and turn of supermarket buying, from spotting products that soar off shelves to recognising one that will flop. Lucy has built her career on understanding what works in retail, what founders often overlook, and how the buyer-supplier relationship…