PsychTalks
How scary ads can change our behaviour
21:57
Government and advocacy groups want us all to make healthier and safer choices. Yet, changing undesirable behaviour is notoriously challenging. Why then are fear appeal ads – when done well – such an effective means to jump-start us into action? This episode looks at the ways the Victorian TAC — Transport Accident Commission — leverage fear appeal ads to reduce our road death tolls.
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