Lightwork
What Happens When AI Becomes Your Marketing Team? | Profound on Lightwork
15:03
Profound co-founder and CEO, James Cadwallader, joins Lightspeed’s Claire Zau following the company’s $180 million Series D at a $1.8 billion valuation.
They discuss how AI agents are changing the way consumers discover brands, Profound’s evolution from AI visibility analytics into an always-on AI marketing teammate, and why enterprise marketers need a unified context layer to create…